Objective

Travelopod approached us to create a website for them, their main focus was to strengthen the flight booking service through Internet Booking Engine(IBE) for customers globally. They also required a detailed back office service for keeping the records and a customer service support system for easy booking.

Solution

1. We designed a website that suits all their requirements by creating different sections for Flight, Hotels and car rentals, wherein the user can choose from wide range as per his budget and a trip planner section with IBE for itinerary planning.
2. We also developed more than 500 landing pages with all the information available on it.
3. We also created a user friendly IBE, which has all the necessary details required to book a Flight ticket and also makes it accessible for the customer to book flight and hotel tickets.
4. We also developed a detailed back office known as ops center where,
   • Create, modify and track booking
   • Agents can apply coupons.
   • Agents can take enquiries.
   • offline booking facilities have also be redoubled n created.
   • Import booking from GDS.

Outcome

• Increased traffic by 300% and Online booking by 120% in One Year.
• Reduced CPA by 35% with positive ROI.
• Launched IBE in just three months and getting exponentially getting increased daily Flight bookings.
• Make ROI positive through online advertising.

Marketing Objectives

We are successfully promoting the website through different campaigns like :

1. Social media campaigns : Promotion on all social media channels like facebook, linkedin,instagram twitter etc and generating sales through it.
2. Adwords campaign :
   • Conducting dynamic display campaigns and dynamic search ads
   • Managing more than 5000 quality campaigns on a single account
   • Remarketing campaigns for reducing Cpa and increasing returning customers
3. Email marketing campaign : Strengthening email marketing strategies by weekly promotions, loyalty programs, reservation information, tracking information, customer feedback emailers and support services by taking care of all outreach program of Travelopod.